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How do event platforms enhance business matchmaking events?

How do event platforms enhance business matchmaking events?

Business networking and matchmaking events have become an integral aspect of the business world, offering exhibitors the opportunity to promote their services and products, providing sponsors with increased visibility and access to potential customers, and allowing visitors to network with industry professionals. We wrote this blog post to give you a general idea of what a business matchmaking event is and how event platforms can facilitate and add value to this type of event. You can also check out our other blog post about organizing successful business matchmaking events.

What is a Business Matchmaking Event?

A business matchmaking event is an event where parties can connect with potential partners, suppliers, clients, investors, or other relevant parties. The purpose of these events is to facilitate meetings and discussions between companies that are interested in doing business with each other, with the goal of creating mutually beneficial partnerships or deals. These events connect businesses to potential customers, investors, resources, and expertise and are an efficient way for businesses to identify and explore new opportunities.

What is a Business Matchmaking Event Software? 

A business matchmaking event software is a platform that facilitates the organization and management of business matchmaking events online. This software is designed to help event organizers create an event environment where businesses can connect with potential partners, investors, suppliers, and other stakeholders.

Why should companies organize or attend business matchmaking events?

Business matchmaking events can be organized by various organizations, such as trade associations, chambers of commerce, or government agencies. Typically, the organizers will invite businesses that have complementary interests, needs, or capabilities to attend the event and set up meetings with each other. The meetings can take various formats, such as speed dating-style introductions, one-on-one meetings, or group discussions.

Business matchmaking events are beneficial for businesses of all sizes and industries, as they offer a unique opportunity to expand their network, learn about new market opportunities, and find potential business partners or clients. They are also a cost-effective way to promote your business and generate new leads, as you can meet with multiple potential partners in a single event. Below you can see the main benefits of business matchmaking events:

Increased Networking Opportunities 

Business matchmaking events provide businesses with a platform to meet and network with other companies, industry experts, and potential clients or investors. These events offer a focused and targeted approach to networking, as participants are pre-screened and matched based on their business interests and objectives. The structured format of the event also ensures that businesses have ample opportunity to meet and interact with other attendees.

Improved Visibility in the Marketplace

By participating in a business matchmaking event, businesses can gain increased visibility and exposure in their target market. These events are often attended by key industry players, government officials, and media representatives, who can help promote and raise awareness of participating businesses. This increased visibility can lead to new business opportunities and partnerships.

More Opportunities to Connect with Potential Partners

Business matchmaking events are specifically designed to facilitate connections between businesses and potential partners. The events provide a structured environment for companies to showcase their capabilities, products, or services, and identify potential partners who can help them achieve their business goals. By attending these events, businesses can increase their chances of finding the right partner or collaborator.

Increased Access to Resources

Business matchmaking events provide businesses with increased access to resources such as funding, mentorship, and other support services. The events bring together businesses with potential investors, lenders, and other financial institutions, which can help companies secure the funding they need to grow and expand. Additionally, businesses can also connect with mentors and other business professionals who can offer guidance and support.

Improved Access to Supplies, Materials, and Technology

Business matchmaking events also offer businesses improved access to supplies, materials, and technology. By connecting with potential suppliers, businesses can identify new sources of raw materials, components, and finished products. They can also learn about new technologies and innovations that can help them improve their operations and processes.

Increased Access to Professional Services

Business matchmaking events can also provide businesses with increased access to professional services such as legal, accounting, marketing, and other support services. By connecting with these service providers, businesses can get the expertise they need to address critical business challenges and improve their overall performance.

Increased Exposure to Potential Investors

Business matchmaking events provide businesses with increased exposure to potential investors, including venture capitalists, angel investors, and other funding sources. These events offer a focused and targeted approach to investor outreach, as participants are pre-screened and matched based on their business interests and objectives. The structured format of the event also ensures that businesses have ample opportunity to pitch their ideas and secure investment.

Ability to Negotiate Better Terms and Conditions

By participating in business matchmaking events, businesses can improve their ability to negotiate better terms and conditions with potential investors, suppliers, and other partners. The events provide a platform for businesses to showcase their capabilities and strengths, which can help them negotiate more favorable terms and conditions.

Improved Chances to Secure Funding from Grants

Business matchmaking events also offer businesses improved chances to secure funding from grants. These events bring together businesses with potential grant funders, including government agencies, foundations, and other grant-making organizations. By connecting with these funders, businesses can learn about new funding opportunities and increase their chances of securing grant support.

Increased Access to Government Funding Opportunities

Business matchmaking events can also provide businesses with increased access to government funding opportunities. These events bring together businesses with representatives from government agencies, who can provide information about available funding programs and resources. By attending these events, businesses can learn about new funding opportunities and get the support they need to access government funding.

Access to Mentors and Advisors

Business matchmaking events can also provide businesses with access to mentors and advisors who can offer guidance and support. These events bring together experienced professionals with businesses that are seeking advice and guidance. By connecting with these mentors and advisors, businesses can get the expertise they need to address critical business challenges and improve their overall performance.

Overall, business matchmaking events can be a highly effective way for businesses to expand their network, improve their visibility in the marketplace, and connect with potential partners, suppliers, and investors. By participating in these events, businesses can gain valuable insights, make new contacts, and find new opportunities for growth and success.

How do event platforms enhance business matchmaking events? 

Business matchmaking" refers to the process of connecting businesses to create mutually beneficial partnerships. These partnerships can range from strategic alliances or joint ventures to technology sharing and collaboration. By leveraging technology, business matchmaking can be a powerful tool for companies to identify opportunities, build relationships, and develop successful partnerships. There are several benefits of using an event platform for business matchmaking events, including:

Enhanced Networking

An event platform allows attendees to network with other attendees, sponsors, and exhibitors in a more organized and efficient way. They can connect with other attendees based on their interests, industry, or job role, making it easier to find relevant business connections.

Time and Cost Efficiency

An event platform eliminates the need for physical meetings, reducing travel costs and time commitments. Attendees can participate in the matchmaking event from anywhere in the world, saving them time and money.


Event platforms can be customized to meet the needs of the event organizers and attendees. This means organizers can create a personalized experience for their attendees, including personalized matchmaking recommendations and tailored event schedules.

Data Analysis

An event platform can provide valuable data on attendee engagement, interest levels, and satisfaction rates. This information can be used to improve future events and make them more effective.

Easy Communication

An event platform allows attendees, sponsors, and exhibitors to communicate with each other in real time. This enhances communication, improves engagement, and ensures attendees receive timely information.

Increased Attendance

An event platform can increase attendance by making it easier for attendees to register, find information about the event, and network with other attendees. This leads to higher levels of engagement and better outcomes for all participants.

How to choose an event platform for a business matchmaking event

Using an event platform for business matchmaking events can provide numerous benefits, making the event more effective, efficient, and engaging for all participants.

When choosing an event platform for business matchmaking events, there are several factors to consider. Some of the most important ones are:

  1. Matchmaking and Networking Capabilities: The platform should have strong matchmaking and networking capabilities, allowing attendees to easily connect with other attendees based on their interests, industry, or job role.
  2. Customization: The platform should be customizable to meet the specific needs of your business matchmaking event. This includes being able to personalize the attendee experience, create tailored schedules, and offer a variety of networking options.
  3. User-Friendliness: The platform should be easy to use for both organizers and attendees. It should have a simple and intuitive interface and clear instructions on how to use all the features.
  4. Security and Data Protection: The platform should have robust security measures in place to protect the privacy of attendees and their data. This includes secure login procedures, data encryption, and compliance with relevant data protection regulations.
  5. Technical Support: The platform should provide reliable technical support to ensure that any issues or questions are addressed promptly.
  6. Pricing: The pricing of the platform should be transparent and reasonable, taking into account the features and level of service provided.
  7. Integration with other tools: The platform should have the ability to integrate with other tools such as CRM or marketing automation software, to help organizers streamline their event management process.
  8. Mobile-Friendly: The platform should be accessible on mobile devices, as many attendees prefer to use their smartphones or tablets to participate in events.

Considering these factors while choosing an event platform can help ensure that your business matchmaking event runs smoothly and is successful in achieving its objectives.

Why is Deal Room different from other business matchmaking event platforms? 

Deal Room has been designing in-person events since 2017. Initially, the software emerged as a networking tool at in-person events. In one year, the team expanded the scope and started providing all-in-one event management. Unlike Hopin and almost all other competitors, Deal Room is a genuine in-person events product that extended its scope to virtual and hybrid events. That’s why it successfully addresses the needs of event organizers that aim to use an event management platform at their in-person events.

At Deal Room: 

    • Matchmaking and networking algorithms provide a maximum number of one-on-one meetings.

    • During in-person events, attendees can book one-on-one meetings before or on the event day. They can meet with people in the dedicated Deal Room meeting area or the exhibitor’s own area as they wish.

    • At hybrid events, on-site and online attendees can also network with each other.

    • It is possible to set an Unlimited number of Parallel Sessions, Roundtables, and Breakout Rooms.

    • Live platform support, accessible Event Success Team, and hands-on event management.

Richer Audience Engagement

Deal Room is all about creating a richer engagement for your audience. Our event management platform provides a host of features such as instant chat, B2B meetings, virtual booths, live sessions, advanced filterings, and designated meeting and networking areas aimed to deliver deeper audience engagement. You can endow your sponsors and exhibitors with everything they need to engage the audience and drive data-backed insights for business growth. Make every interaction matter to the audience and take the right step towards the business goals of your exhibitors. With Deal Room, we make everyone a winner. And that is why we are different.

Seamless Customer Support

When it matters, Deal Room Team is always there to help you utilize the platform's full potential, answer your queries, and support you with any roadblock. Because we listen to you. You can count on our all-encompassing assistance, from the onboarding process and creating your landing page to supporting you on the event day with the speakers and partners. We also assign a dedicated event success manager for every event organizer. Another advantage is, we have developed a holistic resource center that you can access anytime to learn everything related to Deal Room and make yourself an expert in Deal Room. It’s you and your audience that we want to serve and delight.

How to prepare for a business matchmaking event as an attendee

What sets a good event apart from the rest is adequate preparation. Unfortunately, not many people know how to properly prepare for events and how to utilize the event platform. As an attendee at a business matchmaking event, there are several ways to make the most out of the event platform:

Complete your profile

Make sure to complete your profile with accurate, relevant, and up-to-date information. This will help other attendees find you and connect with you based on your interests and industry.

Be active on the platform

Engage with other attendees, sponsors, and exhibitors by initiating conversations, participating in group discussions, and attending meetings. This will help you expand your network and discover new business opportunities.

Use the matchmaking features

Take advantage of the matchmaking features offered by the platform, such as personalized recommendations or AI-powered matchmaking algorithms. This can help you find and connect with other attendees who are relevant to your business objectives.

Plan your schedule

Make use of the platform's scheduling features to plan your attendance at the event, including which sessions or meetings you want to attend, and which exhibitors you want to visit. Platforms such as Deal Room that are activated weeks before the event day helps you build your agenda in advance.

Follow up after the event

After the event, follow up with the connections you made during the event. Send personalized messages or connect with them on social media platforms to stay in touch and continue building your professional network.

Provide feedback

If the platform allows, provide feedback to the event organizers on your experience using the platform. This can help them improve the platform for future events.


Some examples could be the following:

- Meet 25 participants relevant to you.

- Watch at least 1 keynote.

- Learn at least 3 new things that will help you in your work.

- Check Deal Room platform before the event to see who is coming to meet.

- Check the exhibitor and sponsor companies, meet them. 


It helps tremendously to not just have goals but also to know exactly who you want to meet. Therefore, take some time to explore the people who are coming to the event, their interests, how they can be relevant to you, and what you could talk about. Then reach out through Deal Room platform.


Plan ahead what part of the programmed sessions you do not want to miss and then, send meeting requests. This will allow other attendees to view what times you have available whenever they see your invitation. The personalized agenda will then be on its way to being built and you'll be set to enjoy and get the most out of the event!

Do not forget you can also use the private chat function to connect with attendees beforehand.

By actively engaging with the event platform, using the matchmaking features, and planning your schedule, you can maximize your participation in the business matchmaking event, expand your professional network, and discover new business opportunities.

April 25, 2023

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Adrian Zarif

Adrian Zarif

Event & Marketing Specialist

About me:

After seven years of translation experience in the management-related field and a passion for digital marketing, I was given the opportunity to work with the Cloud Markethink Agency and CloudTalk Global, the largest cloud computing event in Eurasia, as a team member to manage business events.

Additionally, working with Deal Room Events has provided me with a wonderful opportunity to reflect on and expand my experience as a content event marketing professional.

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