Lead Generation at In-Person Events
After a period of solely relying on virtual experiences due to environmental challenges, the rise of in-person experiences has begun to gain more popularity again. However, adequately managing and providing enlightening experiences on-site remains a challenge.
Understanding variables such as the multiple audience needs, the right marketing strategy fit, the associated costs, etc. Understanding and responding to them all whilst making sure everything goes right can be quite difficult - especially now that a virtual component is often needed at physical events.
Since one of the biggest concerns of event organizers is generating potential customers, known as lead generation, we wanted to offer quick simple tips on how to improve this area to reduce the stress of all the variables mentioned above.
That is why this blog will touch upon quick simple tips to help guide your lead generation strategy and methods at in-person events.
The Right Way To Generate The High-Quality Leads
We’ve all attended events in our lives and sometimes our hopes have been let down at events. Part of having our hopes down is because we weren’t given clear communication of what we could expect from the event in the first place.
The disappointment affects us as the audience and the Event organizer as they did not get the right lead for their event.
How can we fix this? You can check the following rules of thumb when it comes to generating high-quality leads for your business.
1. Knowing for Whom You Are Assembling the Event
You need to make it clear what kind of people you want to have there. Are they relevant to your business? Remember, the thing about generating leads is that they are not always direct and on-to-one.
Someone whom you would not consider a lead might know someone very interested in your product. That is an opportunity right there. Events can be costly, so it pays to know who is going to the event to ensure you make the most of it.
For this reason, we consider social media to be such a powerful method of advertising your event. Not only can you reach more people with effective marketing, but also you can understand the people you are targeting, what are their interests, and more, considering how you advertised for your event.
2. Creating Multi-Touch Campaigns are Very Important
Multi-touch campaigns are campaigns that deliver the message in multiple formats to reach the "target customer more frequently and consistently".
Multi-touch campaigns will increase your chances of lead generation. Make sure both the sales team and marketing team are aligned. They need to work together on this one.
One example is taking advantage of digital marketing like paid social media ads, emails, and phone calls to let the right people know about your event and other important details. So, your possible leads already know where to find you. Thus, Ad targeting needs to be spot-on here.
3. Customizing The Presentation to Match Your Audience
Ensuring you provide the right message to your audience is imperative. That is why you should customize your presentation and message according to your audience.
By doing so, you control the audience's expectations and you attract the right fit for the event.
4. Leveraging technology at your event!
The in-person factor does not mean you can’t involve technology - you should!
When it comes to an example of a technology that can help you capture quality leads, Badge Scanning is one. You eliminate the need to manually gather and transcribe business cards plus you allow the integration of data for marketing and sales.
It also contributes to providing a more smooth experience for your attendees thus, it supports a good event experience.
How can Deal Room help you with lead generation?
When planning a large-scale event, there can be so many things that can go off the rail. Having a simple yet powerful tool to ensure it all goes smoothly is crucial - and at Deal Room, we can help you with that!
We know you want value from your events and this majority of times involves the number of deals being closed. With Deal Room’s QR and badge scan technology, its extensive and unique networking features, booth management, 1-1 meetings, and more, you can ensure that your events are creating maximum value.
At the end of the day, that is why you are attending and/or organizing the event. Network, get to know more people, generate more leads, close more deals and get the maximum ROI of events with Deal Room.
Arranging in-person events can be very complicated and high-quality ‘lead generation’ may sound like an even more complex task to do. Therefore, the better you understand what you want to get out of your event, the easier it will be to put in place success drivers such as using the right technologies and services to ensure that it is as effective as possible.
If you are planning your next in-person event and would like support, do not hesitate to reach out.