Digitalization is the trendy keyword spread around for all kind of industries. Yet, what is digitalization? Is it just data that you gather or is it about digital tools that you use for work? The general answer is, digitalization is the process of managing your workflows and processes digitally.
To understand how to make your attendees fall in love with your event, start with “the why”. Why do people come to events at first place? What is it they want to achieve? What do they want to get out of it? As an event organiser you know firsthand that any event is not really about the world-class speakers and the high end production. Although both are extremely important and create buzz, the real value lies in people attending the event.